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Luftgekühlt Announces American Tobacco Campus as Show Backdrop

The Luftgekühlt Air-Cooled Porsche show announced for October 4, 2025 in Durham, North Carolina has now unveiled that the backdrop for the show and display of air-cooled Porsches will be the American Tobacco Campus.

Luft 11 Announces American Tobacco Campus as Show Backdrop in Durham, NC
Luft 11 Announces American Tobacco Campus as Show Backdrop in Durham, NC

 

The uniqueness of Luftgekühlt is always the backdrop for the show that allows Porsches to be displayed and discovered in photo-ready settings.  Creative Director and Co-Founder of the Show, Jeffrey Zwart arranges the Porsches so they are the hero in a stunning environment to capitalize on the beauty of the cars.

 

This Luftgekühlt show is following precedent from the previous shows where details are leaked out by the organizers piece-by-piece.  First, we learned the date and city; October 4, 2025 in Durham, North Carolina. Now we are learning the backdrop of the show being at the American Tobacco Campus with the tease that tickets and registration will be opening soon. 

 

If the process occurrs from past shows, you will have a chance at registration to register your Porsche to be shown as a feature car, or to participate in the model specific corral or buy tickets to attend.  Once the announcement is made for registration, I encourage you to sign up immediately as the show will fill up and sell out if you want your Porsche to be shown.

 

Here is the recent announcement by Luftgekühlt organizers in a post on Facebook.

 

Luftgekühlt is at American Tobacco Campus

Our plan is coming together and the easterly wind is bringing something special.

 

On October 4, we bring the air-cooled experience to Durham, North Carolina, set against the red brick and historic textures of the American Tobacco Campus.

 

This marks our first ever East Coast gathering, and the excitement from the Luftgekühlt community has been real.  From New York to Miami and everywhere in between, the response has reminded us why we do this.

 

Once the home of Lucky Strike and now a revitalized landmark, ATC offers a powerful backdrop for the stories, sounds and shapes that define the Porsche marque.

 

A long-awaited arrival and a new chapter for the community.

 

Tickets soon at luftgekuhlt.com

 

Air Brigade Host Hotel

Many Air Brigade members have already booked rooms for the show.  We will be using the Hilton Garden Inn at the University Medical Center.  The hotel is only a six-minute drive to the American Tobacco Campus.

 

Air Brigade will be rolling in on Friday, October 3 and departing on Sunday October 5, 2025.  We hope to see you there.

 

 

See you in Durham!

 

Photo courtesy of Luftgekühlt organizers as shown on Facebook and is being used to publicize the show.

 
 
 
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